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    Browse products and click "Add to shortlist" to compare base formulations and send one development brief. This shortlist is separate from your wholesale order cart.

    Visual concept only
    SaraWest Blue Frost Whitening Shampoo

    This packaging is a visual representation. Labels, bottles, sizes, and branding are fully customizable to your specifications.

    Horse Care

    Brightens white and light-colored coats with optical brighteners that counteract yellowing. Two-in-one shampoo and conditioner leaves coats sparkling and soft.

    B2B Verified

    Factory Direct

    Heritage 40+

    Develop this formulation

    A SaraWest base formula for your brand. Evaluation samples are prepared after scope approval and payment.

    Choose your starting point

    Development fees cover formulation work, lab time, and evaluation sample preparation. They are charged per agreed project and are required before work begins. Scope, sample quantity, revisions, minimum order quantity (MOQ), and timing are confirmed in your written agreement.

    Request development →

    Submit for review. No payment is taken at this step.

    Made in Pampa, Texas

    Our chemists are downstairs. Your product is made right here.

    Typical use cases

    • 01Gray and white horses
    • 02Palomino owners
    • 03Paint horse grooming

    White coats yellow. This fixes that - without bleach, without damage.

    Light and white-coated horses look stunning when they're clean. The problem is they never stay that way. Sweat, sun, and turnout turn bright white into dingy yellow faster than you can schedule the next bath.

    SaraWest Blue Frost Whitening Shampoo uses optical brighteners - not bleach - to counteract yellowing and restore brilliance to white and light-colored coats. It's a two-in-one shampoo and conditioner that brightens and softens in one step.

    Built for show-day prep and regular grooming of grays, palominos, and paints.

    Gray and white horses
    Palomino owners
    Paint horse grooming
    Show prep
    Light-colored coat care

    Frequently Asked Questions