Overview
SaraWest ("we," "us," or "our") operates the website located at sarawest.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, place a pre-order, or otherwise interact with us.
By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.
Information We Collect
Information You Provide Directly
- Account & Contact Information: Name, email address, mailing address, and phone number when you create an account, place a pre-order, or contact us.
- Payment Information: Payment details are collected and processed by our third-party payment processor (Shopify Payments / Stripe). We do not store your full credit card number on our servers.
- Communications: Any information you provide when you email us, submit a contact form, or subscribe to our newsletter.
- Quiz & Preference Data: Answers you provide in our product recommendation quiz.
Information Collected Automatically
- Device & Browser Data: IP address, browser type, operating system, referring URLs, and device identifiers.
- Usage Data: Pages viewed, links clicked, time spent on the Site, and other browsing activity.
- Cookies & Similar Technologies: See the "Cookies & Tracking" section below.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your pre-orders and purchases.
- Communicate with you about your orders, account, and customer service inquiries.
- Send promotional emails and newsletters (you may opt out at any time).
- Personalize your experience and provide product recommendations.
- Improve, maintain, and optimize our Site and services.
- Detect, prevent, and address fraud, abuse, or other harmful activity.
- Comply with legal obligations and enforce our terms.
Third-Party Sharing
We do not sell your personal information. We may share your information with the following categories of third parties solely to operate our business:
- E-Commerce Platform: Shopify, Inc. processes transactions, hosts our storefront, and stores order data on our behalf.
- Payment Processors: Shopify Payments / Stripe process payment transactions securely.
- Shipping & Fulfillment: Shipping carriers (e.g., USPS, UPS, FedEx) receive your shipping address to deliver orders.
- Email Service Providers: We use third-party email services to send transactional and marketing emails.
- Analytics Providers: We may use analytics services (e.g., Google Analytics) to understand how visitors use our Site.
- Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
Your Privacy Rights (California & U.S. State Laws)
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you the following rights:
- Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out of Sale: We do not sell personal information. If this practice changes, we will provide a "Do Not Sell My Personal Information" link.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to Correct: You may request correction of inaccurate personal information.
Residents of other U.S. states with consumer privacy laws (Virginia, Colorado, Connecticut, Utah, etc.) may have similar rights. To exercise any of these rights, contact us at privacy@sarawest.com.
We will verify your identity before processing any request and respond within the timeframe required by applicable law (generally 45 days).
Children's Privacy (COPPA)
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information from a child under 13, we will promptly delete it. If you believe a child under 13 has provided us with personal information, please contact us at privacy@sarawest.com.
Data Security & Retention
We implement commercially reasonable security measures to protect your personal information, including encryption of data in transit (TLS/SSL) and secure storage practices. However, no method of electronic transmission or storage is 100% secure.
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where required by law, notify you by email or prominent notice on the Site.
Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: privacy@sarawest.com
- Mail: SaraWest, 8207 FM 2300, Pampa, TX 79065